New CHGO Sports media startup kicks off with ‘unique fans Chicago's love for sports runs deep, as its residents get behind their favorite teams. From basketball to gridiron, America's pastime to hockey, chgo sports culture encompasses it all. Whether it's enjoying a match at Guaranteed Rate Field or gathering with pals to watch the game, Chicagoans truly live for the excitement of athletic competition. The city's zeal for chgo sports symbolizes its distinctive persona.