Employing IG to go live shows has become increasingly popular amongst users who want to engage with their own audience live. Instagram Live is a feature that allows individuals to broadcast real-time footage that can be viewed by their own audience at that instant. Many influencers, brands, and public figures have adopted IG's live option
to engage with their own fans on a more personal basis. Think about utilizing Instagram Live to broadcasting unique content
and building a deeper bond with your followers.